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Local SEO not only enhances your digital footprint, but also allows you to dominate the local market and turn your business into a household name in your community.
Local SEO helps you zero in on customers in a particular geographic area on Google and Bing Maps. Boosting your visibility means more nearby customers can easily discover your business right when they need your products or services.
If your business is positioned at the top of local search results, it's only a matter of time before you attract more customers to your physical location and your website. More leads eventually turn into more sales.
Local SEO requires significant time and effort initially. But once your business climbs the top of local search results, it will bring you leads with minimal upkeep. This is different from paid ads, where you need to keep spending money to attract traffic.
Local SEO is a complicated process that demands continuous learning to get positive outcomes. Balancing day-to-day business operations and doing Local SEO can be overwhelming. That's where we come in. We're here to lift that burden so you can focus on running your business smoothly.
Managing local search can cram your already busy work day. Our local search SEO services are designed to give you back control of your time. This translates to more opportunities for new initiatives, ample time for creative brainstorming, and increased focus on driving revenue.
With our local SEO optimization services, see real results that impact your business like expanding market share and boosting revenue. We'll not only help you reach higher levels of profitability, we'll also keep you there too.
As your business grows so does the need for marketing campaigns. Our team can help you scale and oversee your strategies; encompassing everything from local search, paid ads, and broader digital marketing.
Boasting over a decade of experience in propelling local businesses to the forefront, Serphead provides tailor-made Local SEO packages designed to meet your unique needs. Our suite of Local Search Engine Optimization services includes:
There's no need to reinvent the wheel. By understanding what works and what doesn't for your competitors, we can refine our strategies to give your business a competitive edge.
Your Google My Business listing will be populated with the essential details to make sure customers can locate you effortlessly. For maximum exposure, we'll do the same on Bing Maps, Apple Maps, and other business directories.
We'll fine-tune your website with location-specific keywords, help develop new pages, optimize for mobile devices, and apply other local SEO best practices. People will be able to find and use your website easily by the time we're done.
Links from other websites act as "votes" and can help establish your website's authority. We'll reach out to website managers in your industry and secure a link for your domain.
Our skilled content creators can produce effective page copies and content marketing materials designed to educate your customers and persuade them to purchase your product or service.
We gather all the data from each campaign and compile comprehensive reports to give you a clear picture of the progress being made. Measuring your return on investment has never been this easy.
Restaurants & Cafes
Grocery Stores and Supermarkets
Retail Stores
Salons & Barber Shops
Healthcare Providers
Auto Repair Shops
Local Banks & Financial Services
Fitness Centers & Gyms
Real Estate Agencies
Legal Services
Childcare & Daycare Centers
Cleaning Services
Pet Services
Home Improvement & Contractors
Local Entertainment Venues
Bakeries & Confectioneries
Florists
Laundromats & Dry Cleaners
Bookstores & Stationery Shops
And Many More
Interested in Local SEO services but not quite ready to dive in? No worries! Take a look at these frequently asked questions to help guide your decision-making process.
How is the position in local search results determined?
Your website's position in local search is affected by the accuracy and consistency of business information (name, address, phone number) across various online platforms. Google My Business optimization is also vital, as it influences how a business appears in Google Maps and local packs. Reviews and ratings play a significant role, as they provide social proof and user engagement signals.
Additionally, keywords in the website content, metadata, and online postings ensure relevance to local search queries. The proximity of the business to the searcher, quality and relevance of backlinks, and mobile-friendliness also influence local SEO rankings.
How soon can we see the results of Local SEO?
For a new business or a website just starting with Local SEO, it might take 3 to 6 months to see progress. This is because building domain authority, acquiring quality local backlinks, and establishing a strong presence on Google My Business and other business directories takes time.
For an established business with some existing online presence, noticeable improvements might be seen sooner, potentially within a month or two. This is because tweaking and optimizing existing content and listings can yield quicker changes in rankings.
How much do local SEO services cost?
The cost of Local SEO services varies based on how many locations you have and the scope of work. In general, clients spend anywhere from $1,000 to $3,000 monthly on Local SEO. For a more precise estimate tailored to your needs, it's best to contact us for a customized quote.
Is Local SEO really worth it?
Absolutely. Paid ads are like renting a prime spot at the top of search results, which costs you every time. The cost-per-click of an ad can also be expensive depending on the industry.
In contrast, investing in Local SEO will pay off indefinitely and at almost zero additional costs. Customers will pour in once your business secures a good position in local search.
Can you do something with the fake reviews on my listing?
We first have to figure out whether the review is genuinely fake or if it's just a negative comment about your business.
If the review is genuine, there's not much you can do to get it removed. The best approach is to engage with the reviewer and thank them for their feedback, unless it's offensive. Remember, constructive criticism can be valuable for improving your business. Offer a sincere apology for whatever issue they experienced, be it poor service or a misunderstanding.
You might even want to rectify the situation for the customer. For instance, if you own a hotel and customers complain about a rude staff, train your personnel to improve their service. You might also offer customers a complimentary meal to convince them to come back. This shows other people reading the review that you are dedicated to excellent customer service and might even change the original reviewer’s mind, leading them to update their review.
However, if the review is indeed fake, we can flag it as inappropriate via your Google My Business dashboard. Google will then contact you for an explanation and reasons why you believe the review is fraudulent. If your argument is convincing, Google might remove the review, but this process can take some time.