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Crypto SEO services are a smart investment that will significantly impact your project's success in both the immediate and the long term. Some of the top benefits are:
In the crowded Web3 space, SEO helps your project stand out and reach a global audience who are more likely to engage with your crypto services or products. The only thing that should be halved is Bitcoin, not your online presence.
SEO isn't just about keywords; it's also about clarity and establishing credibility. We can make it easier for potential users to understand complex Web3 concepts and position your brand as a thought leader in the field.
You only have a short moment to turn website tech-savvy visitors into investors or a paying audience. Through SEO; your website can improve its user experience, encourage visitors to stay longer, and ultimately take desired actions.
As Bitcoin halving nears, the blockchain industry eagerly anticipates another bull run. With over 20 years of combined crypto SEO knowledge and experience under our belt, Serphead can help position your company for success in this crucial period.
We turned niche crypto exchanges into global powerhouses. Our team knows what it takes to compete and beat established brands in the crypto industry.
DeFi can be complicated even for experienced crypto investors. Apart from getting your website to reach the first page of Google search results, we will demystify your product and increase conversion rates.
We can help broaden your readership and establish your crypto news outlet as a credible and timely source of information in Google Search, Discover, and News.
We formulate strategies perfectly tailored to help your project exceed its goals and meet the unique demands of the rapidly growing blockchain industry. Here are just some of the things we can do for you:
Ranking for cryptocurrency-related keywords can be extremely difficult. We will dig deep and uncover keywords with decent volume but are easy to moderately competitive to get quick results.
Sometimes, you don't have to reinvent the wheel. We'll study your direct competition to see what's working for them and what's not. From there, we can get ideas on what we can do and what to avoid.
Our specialists will look under the hood and diagnose what's keeping your website from appearing in search results. Aside from giving precise technical SEO guidance, we can implement page improvements if your website is built on WordPress or Webflow.
At Serphead, we don't believe in cookie-cutter strategies. The plan that we will put in motion will reflect your project's needs and industry trends.
Cryptocurrency can be daunting for beginners. Our native English SEO content writers will prepare content that is not only search-engine-friendly, but will also educate your audience about your product and crypto in general.
We can spot a good FinTech domain when we see one and we can get them to link back to your website. Every backlink we secure will raise your website's authority and ultimately improve your brand's position in Google Search.
Our team will extend your project's reach in specific regional markets with localization and other international SEO skillsets.
Our thorough understanding of Google's guidelines and the triggers for penalties ensures that your website will not only recover from penalties but will also be better fortified against future algorithm updates.
Cryptocurrency Exchanges
DeFi Platforms
Crypto Publications
Initial Coin Offerings
Crypto Trading Platforms
NFT Projects and Marketplaces
Metaverse Projects
DAOs
Crypto Trading Bot Developers
Crypto Wallet Providers
Blockchain Game Developers
Other Web3 Projects
Here's everything you should know before outsourcing search engine optimization initiatives to any crypto SEO agency:
How many months before we see any results from crypto SEO?
The timeline to see results from crypto SEO can vary, typically ranging from a few months to about six months or more. This variation is due to several factors:
Competitiveness of the market
Website health
Content quality of your pages
Backlink profile
Algorithm changes
SEO strategy and execution
If the problem is website discovery and page indexation, you can expect near-instant results upon addressing technical SEO issues.
How much budget should I allocate for crypto SEO?
As a rough estimate, a crypto business needs to allocate anywhere from $2,000 to $5,000 per month on crypto SEO services. This is because of several factors such as:
Size and scope of your project: Larger projects or those targeting highly competitive keywords may require a larger budget due to the need for more extensive SEO work. The crypto industry is also highly competitive, which can necessitate a higher budget to stand out.
Current SEO status: If your site is new or has never been optimized, you may need to invest more initially to establish a strong foundation.
Goals and timeline: SEO is a long-term strategy but you can scale your projects and expedite results by having a bigger budget.
Services needed: Determine the range of services you need – from keyword research, content creation, technical SEO, to link building. Each service can have different costs.
Agency vs. freelancer: Hiring an SEO agency might be more expensive than a freelancer from Upwork or Fiverr. However, SEO agencies like Serphead have a team of specialists in various fields that can be instrumental in achieving results.
Are there any risks involved in crypto SEO?
Crypto SEO poses no danger to your project as long as your website complies with Google standards and not doing any aggressive SEO tactics.
Is crypto SEO legal?
Yes, crypto SEO is legal and widely practiced digital marketing strategy used to improve the visibility and ranking of a website in search engine results.
However, it's important to consider a few nuances:
Compliance with regulations: While SEO itself is legal, the cryptocurrency industry is subject to varying regulations across different countries and regions. Ensure that your page copies and marketing materials comply with government policies to avoid issues.
Ethical practices: Avoid deceptive tactics, like keyword stuffing and plagiarism, as they can lead to penalties from search engines.
Financial advice: If your SEO content includes financial advice or information about investing in cryptocurrencies, provide clear disclaimers and ensure the accuracy of the information to avoid legal liabilities.
Are PBNs and SEO black-hat techniques a good idea?
Using PBNs (Private Blog Networks) and other black hat SEO techniques are manipulative in nature and are against Google's standards. Individuals who suggest engaging in blackhat SEO are either uninformed or don't have your company's interest at heart.
And while they might offer short-term gains, blackhat tactics are not sustainable and can damage your brand's reputation, as savvy users may view your business as untrustworthy.