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A brick-and-mortar client needed help attracting local traffic and generating leads due to several shortcomings in their content marketing and website optimization efforts.
Their difficulties were caused by poor local SEO optimization, a lack of keyword research, and locally irrelevant content. Additionally, they failed to leverage customer reviews, manage their Google My Business listing effectively, and implement optimized local SEO campaigns.
Our initial step was to analyze the competitors and what they are doing right. Next, we fixed technical issues that were hampering search engine bots from indexing the website.
While page improvements were being done, we researched keywords related to our client's niche, like “paver cleaning near me”, “paver washing Florida”, and other keyword variants to capture customers near the service area.
After identifying the target keywords, we wrote page copies that were optimized for local marketing and added all possible marketing elements that could increase conversion rates.
After that, we progressively optimized their Google My Business profile, making sure that the NAP was consistent, adding all the service benefits they offered and other best GMB practices.
Our local SEO campaign started in March and after just 3 months, the client is already experiencing remarkable improvements in their online presence and lead generation.
● Website visitors grew from 140 to 260, up by 85.71%
● Monthly calls increased significantly from 25 to 70, up by 180%
These outcomes underscore the effectiveness of our local SEO strategies in bolstering the client's online visibility and lead generation, ultimately enhancing their business performance.
